Although retail volume sales are expected to remain fairly static in the forecast period, overall, retail current value sales of coffee are expected to increase by a single-digit current value CAGR in China in the forecast period. Although coffee culture is expected to continue to gain traction, particularly in lower-tier cities, and the availability of various product formats designed to cater to the discerning preferences of consumers will increase, the additional volume demand is set to be seen in foodservice.
Therefore, although retail volume sales of coffee are expected to remain fairly stable in the forecast period, foodservice volumes of coffee are expected to see a mid single-digit CAGR in the forecast period. In 2023, volumes in foodservice are not expected to return to the pre-pandemic (2019) level of sales, which means there is still ground to make up.
Yunnan coffee is becoming more popular in China. Announced at the end of 2022, the Yunnan government aims to improve the quantity and quality of coffee beans produced in Yunnan.
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Understand the latest market trends and future growth opportunities for the Coffee industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See All of Our DefinitionsThis report originates from Passport, our Coffee research and analysis database.
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