In the forecast period (2024-2029), instant standard coffee is expected to contribute the most to absolute current value growth, thanks to its health attributes and convenience. Driven by rising health consciousness amongst Chinese consumers, functional products with health claims will become more attractive.
Consumers are seeking new and personalised products to fit with their lifestyles, especially the younger generations. As such, innovative packaging can stimulate consumers’ desire to buy.
In the forecast period, whilst retail volume sales of coffee are expected to decline, foodservice volume sales are set to see dynamic growth, with sales anticipated to reach and then far exceed the pre-pandemic level. Despite already leading volume sales, fresh coffee beans is set to see the strongest growth in foodservice, while instant coffee mixes is expected to decline, therefore echoing the performance expected in retail.
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Understand the latest market trends and future growth opportunities for the Coffee industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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