Over the forecast period, coffee volume growth is anticipated to result from the category’s high penetration in consumers’ lives, a large base of loyal drinkers, and evolving consumption habits. The increasing ownership of semi-automatic, fully automatic, and coffee pod machines will further drive this trend.
Fresh ground coffee pods are projected to show the highest growth dynamics over the forecast period, supported by widespread ownership of pod machines, increasing product variety, and the integration of pods into major coffee manufacturers’ portfolios. The enhanced visibility of these products through flagship brands will heighten consumer awareness and drive adoption.
International players are expected to continue dominating the competitive landscape due to their extensive product portfolios and investments in new product launches, promotions, advertising, and distribution. These factors have historically underpinned the success of international brands and will likely remain critical for future growth.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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