In 2024, New Zealand’s economy has been affected by recessionary conditions due to high interest rates, with both private companies and the Government reducing staff and cutting back on expenditure, leading to a notable drop in consumer discretionary spending. However, mid-year tax relief measures enacted by the newly elected National Government, along with a gradual reduction in inflation rates within the Reserve Bank's target range, provide a positive outlook.
The cost-of-living crisis in 2024 has prompted a shift within coffee categories, with many consumers opting for more affordable instant coffee mixes over fresh ground coffee pods, which carry a higher per-unit cost. This trend has been compounded by strong innovation in the instant coffee category, where premium flavour developments have drawn interest away from the fresh ground coffee pods.
The coffee category is likely to face increasing competition from ready-to-drink (RTD) coffee products over the forecast period, fuelled by strong consumer demand for convenience. In recent years, New Zealand has seen a rise in “sober-curious” consumers, with alcohol-free options gaining traction in various categories, including beer, cider, and spirit-based RTDs.
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Understand the latest market trends and future growth opportunities for the Coffee industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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