The market for smokeless tobacco, e-vapour products and heated tobacco in Finland is predicted to see buoyant growth in volume terms during the forecast period. This will be due to consumers switching away from cigarettes and smoking tobacco to next-generation products, such as e-vapour products and nicotine pouches, in ever-increasing numbers.
In the case of e-vapour products, stricter legislation, including the recent introduction of plain packaging in May 2023 will also serve to limit growth over the forecast period, in that it will restrict the category’s capacity to communicate with potential consumers. Moreover, in view of the nationwide law prohibiting the sale of flavoured e-liquids, demand could reach saturation over the next few years.
Snus is also gaining ground in the Finnish market, despite a lack of legal domestic sales. The product is increasingly popular amongst young people, possibly due to the fact that many users consider it less harmful than cigarettes, as well as its lack of smoke.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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