Category performance over the forecast period will largely depend on any new legislation and restrictions imposed in the coming years. In 2022, the Swedish Government brought in a new law on tobacco-free nicotine products, involving a ban on non-tobacco flavours for e-liquids, with these banned from 1 January 2023.
Nicotine pouches is expected to be the most dynamic category in the upcoming years, with significant room for growth. The entrance of nicotine pouches has brought women into the category, since snus is mainly used by men.
E-vapour products is facing a more challenging period in the years ahead due to some restrictions. Vaping is illegal for those under 18 years of age and is prohibited in all indoor public places, including restaurants, bars, and workplaces, together with outdoor spaces frequented by children.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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