Sales of smokeless tobacco products in Sweden are projected to decline further over the forecast period, as consumer preferences increasingly shift toward modern nicotine alternatives. Despite snus’s deep cultural roots, its appeal is diminishing - particularly among younger, health-conscious consumers - who are gravitating towards e-vapour and heated tobacco products.
During the forecast period, digital innovation is set to transform the category, with Bluetooth connectivity playing an increasingly important role in the evolution of nicotine delivery systems - particularly e-vapour products. This technology will enable advanced features such as real-time usage tracking, puff monitoring, battery status updates, and even customisable nicotine dosing through integrated mobile apps.
Environmental sustainability is expected to remain a major priority in Sweden throughout the forecast period. With rising sales of disposable vapes, consumers are increasingly concerned about the environmental impact of hazardous waste generated by these products.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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