The future of heated tobacco products in Hungary will depend on various factors, including pricing and actual experience with these products, as well as the regulatory developments - with cuts on flavouring options being the key ones. As of 23 October 2023, the act prohibiting characterising flavouring in heated tobacco products has been implemented, aligning with the EU directive.
Heated tobacco products have gained momentum in the Hungarian market during the past years. Despite the increasing sales through the acquisition of cigarette switchers, there remains a solid base of smokers who resist switching due to strong habits or financial reasons.
Novel tobacco and nicotine products like pouches are gaining popularity as they are perceived to less harmful compared to conventional combustibles, but their prevalence is small and expected to remain so during the forecast period. They represent a very different and unfamiliar way of consuming tobacco and nicotine that may be off-putting to a sizeable number of Hungarians.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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