Over the forecast period, e-vapour products and heated tobacco are expected to maintain their positive performance, continuing to gain share from traditional smoking products. In terms of distribution channels, Italy is expected to continue to rely on physical stores for the majority of such sales, which distinguishes the Italian market from other large European territories where tobacco products may be purchased online.
Sustainability will remain a key consideration concerning next generation products over the forecast period, as substantial waste is generated due to the use of plastic and batteries in these devices. For example, a vape battery is comparable in size to that of an iPhone one.
The switch away from traditional tobacco will continue, ultimately supporting sales of modern products – inclusive and regardless of any challenges these products may face. Health and wellbeing trends are at the core of this, alongside a generational migration whereby younger consumers of adult smoking age are more drawn to next generation products over traditional tobacco.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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