The rapid growth witnessed in smokeless tobacco, e-vapour products, and heated tobacco is expected to moderate during the forecast period, primarily due to anticipated regulatory interventions. With significant sales growth over the past five years, the category has established a strong consumer base.
Philip Morris' dominant position in heated tobacco faces imminent competition from global tobacco giants British American Tobacco (BAT) and Japan Tobacco Inc. (JTI).
Open vaping systems are forecasted to sustain significant sales declines over the forecast period, with little expectation of a resurgence witnessed during the category's early growth stages. The inherent complexity and inconvenience associated with open vaping systems, including the need for charging and refilling with e-liquids, pose significant disadvantages compared to closed system single-use e-vapour products.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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