Retail value sales of e-vapour products are projected to grow over the forecast period, while volume sales of heated tobacco are expected to increase as well. Demand for these tobacco alternatives will continue to rise as Romanian consumers become increasingly health-conscious and open to trying perceived lower-risk products.
Despite positive long-term prospects, the forecast period is expected to be shaped by economic and regulatory challenges. Continued misinformation about the safety and regulation of smokeless tobacco and e-vapour products may slow down adoption, prompting manufacturers to focus more on consumer education.
Leading tobacco companies are expected to double down on innovation in heated tobacco and e-vapour categories. Philip Morris is likely to further expand the IQOS portfolio, especially through new TEREA stick varieties and smart device upgrades.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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