Over the forecast period, e-vapour products in Germany is expected to struggle for several reasons. One challenge is that there is no legal or political support for these products as reduced harm solutions to cigarettes.
There is increasing pressure in Germany to ban flavours of e-vapour products, due to the rising number of teenage vapers, especially closed system single use. While this alone is a call to action for many regulators, another reason is that many people still doubt that e-vapour products mainly attract consumers attempting to quit smoking cigarettes; rather that vaping and its sweet flavours can appeal to people who have never smoked before, and who might at a later date switch to smoking cigarettes.
Over the forecast period, the prevalence of heated tobacco usage is expected to continue rising in Germany. Although the taxation change has led to price increases, which are likely to continue over the forecast period, greater consumption is predicted.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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