Major changes are anticipated in the landscape of e-vapour products following amendments to existing regulations in 2024. These revisions encompass a ban on the sale and importation of both open and closed vaping systems.
Not included in the new legislation prohibiting the sale, distribution and advertising of non-smoking tobacco products, vaping devices, flavours and liquids, tobacco heating devices and heated tobacco are poised to gain strong competitive advantages in the forecast period. Thus, having seen a downturn in retail volume and value (constant 2023 prices) sales at the end of the review period, the outlook is bright for heated tobacco products in Kazakhstan.
Philip Morris Kazakhstan is well placed to retain its leading position in heated tobacco products in the forecast period. With established brands like Iqos and lil SOLID (tobacco heating devices) and HEETS and Fiit (heated tobacco), alongside well-known brands of cigarettes, such as L&M, Parliament, Marlboro and the eponymous Philip Morris, the company benefits from strong brand awareness, widespread availability through a well-developed distribution network and extensive expertise in marketing strategies.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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