The heated tobacco products category offers the brightest growth opportunities in tobacco in Ukraine in the forecast period. Heated tobacco sticks are excluded from the flavour ban and will benefit from consumers shifting from newly banned categories such as capsule cigarettes and vaping products.
Nicotine pouches will continue to grow from a low base during the forecast period, with rising sales driven by product innovation and the entrance of new players (including other global tobacco companies). These products are excluded from the flavour ban, though the implementation of excise tax from September 2024 is expected, which would put upward pressure on prices.
There is a risk that e-vapour products will see a strong shift to the illicit market in the forecast period, as DIY kits, which have thus far remained beyond the reach of the flavour ban, are also expected to be forbidden. As a result, legal sales will decrease.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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