Heated tobacco is set to maintain a positive growth trajectory over the forecast period, although volume growth may slow as the category matures. Continued expansion will be driven by ongoing consumer migration away from combustible cigarettes, with many users attracted by the convenience and regulatory exemptions associated with heated tobacco products.
The legal share of Ukraine’s e-vapour market is expected to remain marginal unless substantial regulatory changes are introduced. The flavour ban and packaging restrictions implemented in 2023–2024 have driven legal players out of the category, resulting in a market dominated by unregulated supply chains.
In July 2024, Japan Tobacco International (JTI) entered the heated tobacco market in Ukraine with the launch of its Ploom X Advanced device and Sobranie-branded sticks. Priced more affordably than PMI’s flagship IQOS ILUMA series, the device is available in multiple colours and limited editions, offering a more accessible alternative in the premium device segment.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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