E-vapour products will continue to register healthy constant value growth over the forecast period, as the same dynamic will be at play. However, the new law on vaping, which is expected to come into force in 2025, may dampen volume growth somewhat, as it includes restrictions such as not being allowed to vape in public spaces, among other significant measures.
A price war triggered by Vuse’s entry in 2023. While this increased accessibility, it also lowered profit margins, and this will not be sustainable over the long term.
In 2024, British American Tobacco launched Velo, Peru's first nicotine pouch brand, and it was able to take taking advantage of its extensive distribution network. As for competition, as this is a new product in Peru, most competing products are sold on marketplaces, where brands such as Zyn and On! stand out, with Vika being the only brand sold in specialised retailer La Nueva Casa del Fumador.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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