Heated tobacco is expected to experience steady growth in both retail volume and current value terms during the forecast period. These products are perceived as less harmful than combustible products such as cigarettes and cigarillos, and this perception will continue to motivate more individuals to make the switch.
The growth of e-vapour in Japan over the next five years is projected to be limited compared to other countries. The use of nicotine in e-liquids is regulated by law in Japan, and for many smokers who regularly use cigarettes or heated tobacco, nicotine will remain a significant draw.
Swedish-style snus is projected to continue growing in both current value and volume terms over the forecast period, offering a viable alternative to traditional tobacco products. This method involves consumers ingesting nicotine directly through the mouth via a pouch instead of inhaling smoke or steam.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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