With a recovery of the economy anticipated over the forecast period, together with an appreciation of the local currency, demand for e-vapour products is expected to recover well. Although the category has struggled over the review period, it has developed a niche consumer base and is beginning to appeal to the young adult population (aged over 21 years).
Closed system single use products are expected to perform well over the forecast period. The ease of use of these products and widespread availability for occasional use should increase their attractiveness.
Smokeless tobacco is expected to perform well over the forecast period, as there are still many new consumers willing to try novel tobacco products. These products act as a stimulant but do not come with the dangers of cigarette or cigar smoking.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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