Portugal missed the deadline defined by the EU’s directive for the ban on flavoured heated tobacco which was due to be implemented in October 2023. The directive was subsequently implemented in January 2024.
The revisions to Portugal’s taxes that become effective in 2024 are expected to have a particularly big impact on sales of e-vapour products, with some of these products having previously benefited from tax exemptions. Nicotine free e-liquids previously had no excise tax applied, but as from 2024 these products will now incur a EUR0.
Tobacco free oral nicotine has no visible presence in the country for now, and no visible investment from companies has yet been seen. However, with legislation becoming stricter and increasing prices and health concerns leading to a drop in smoking prevalence it is expected that the major tobacco players will explore new opportunities elsewhere as they look to maintain their profits.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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