Over the forecast period, the e-vapour products category is expected to continue to exhibit strong growth as key players continue to expand their distribution networks across cities, and new brands and products enter the market. For example, multinational giant, British American Tobacco Plc, launched its closed vaping system, Vuse, in 2023 across a network of distribution channels from e-commerce to leading convenience stores such as Alfamart.
Open vaping systems is expected to remain the largest e-vapour products category by retail value sales over the forecast period. Owing to their affordable nature, which has been supported by a favourable taxation structure, many users have taken to these products in the past.
As a newly launched product category, heated tobacco products offers considerable potential for innovation. The market is currently dominated by Philip Morris International Inc, but other large players are expected to enter heated tobacco products towards the end of the forecast period, thereby driving interest and innovation in the category.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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