Heated tobacco products is forecast to record a continued solid growth trajectory in Switzerland in the forecast period, driven by sustained consumer interest through growing acceptance of this product type, and thanks to likely improvements in product designs for the devices. More consumers are likely to seek to switch to products they consider to be reduced risk, and tobacco companies will seek to reduce their dependence on sales of cigarettes.
E-vapour products is not expected to fare as well as heated tobacco products in Switzerland in the forecast period, with fairly stable retail volume sales, and limited current value growth anticipated. Single-use e-vapour products may be banned in Switzerland in the forecast period, as such a move is being contemplated in some other European countries.
Within e-vapour products, integrating CBD into e-liquids is expected to become more common, as consumer interest in cannabis is likely to continue increasing, while hemp flavours may also increasingly be used in other categories, including Swedish-style snus and nicotine pouches, notably with emerging brands such as US-based brand Cannadips and the Swiss-based brand Edel.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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