Looking ahead, the strongest growth is expected in the nicotine pouches and closed system e-vapour product segments, which are forecast to outperform other nicotine formats in both volume and value terms. Volume sales of smokeless tobacco, meanwhile, are expected to continue falling, as chewing tobacco remains largely irrelevant to younger Danes and lacks any significant innovation or repositioning to stimulate demand.
Policy changes are expected to play a defining role in shaping category dynamics over the coming years. The government has announced upcoming legislation that will significantly restrict the nicotine pouch segment, including a ban on flavourings and a cap on nicotine content, with the new rules taking effect after the transition period ends in April 2026.
While regulation will impose constraints on some nicotine categories, it will also direct innovation toward more sustainable and compliant formats. Closed system e-vapour products, especially pod-based systems, will be the main beneficiaries of this shift.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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