Heated tobacco and tobacco heating devices are projected to see further strong retail volume growth over the forecast period. However, there remains uncertainty as several companies still await approval having submitted their applications.
Cigarette and heated tobacco players aim to fill the gap created by the ban on flavoured cigarettes, including differentiation through specialist stores. However, despite the ban on flavoured products, implementation has been found to be inconsistent, and only 27 flavours/additives were banned by May 2025.
The timescale of full legalisation for heated tobacco products was unclear during 2025, with approval being granted to players individually after a health risk assessment. Several key companies continue to await approval for their applications for legal market entry.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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