There is no regulation for e-vapour products in Pakistan. However, though e-vapour products were initially launched as a less harmful way of consuming nicotine, there is increasing concern that e-vapour products could be more harmful to health than previously understood.
There will be increased availability of e-vapour products, both online and in physical retail stores and this will make it easier for consumers to access e-vapour products. This increased accessibility will contribute to higher consumption rates and consumers will be easily able to purchase e-cigarettes and e-liquids.
In 2023, e-liquids remained highly fragmented, with the relatively low average disposable incomes of local consumers encouraging strong price competition. As a result, cheap Chinese brands tend to be very popular and this will continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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