Following years of rapid expansion, the market for smokeless tobacco, e-vapour products, and heated tobacco is expected to experience slower volume growth over the forecast period. When it comes to pricing, e-vapour products will no longer be perceived as a cheaper alternative to cigarettes and other forms of tobacco, largely due to a significant increase in customs duties on disposable vapes - from 2.
As the meteoric rise of e-vapour products begins to slow, the category’s fragmented competitive landscape and limited consumer base may prompt market consolidation, pushing out smaller independent importers alongside shrinking profit margins. Despite this, the e-vapour products are expected to gain momentum during the forecast period, with demand expanding beyond major urban centres like Casablanca, Rabat, and Marrakech to reach tobacco specialists in smaller cities and towns.
Philip Morris International’s IQOS heated tobacco is well-positioned to attract consumers away from traditional cigarettes, especially premium brands. As a relatively new product in Morocco, its growth has been partly driven by consumer curiosity and the appeal of innovative alternatives.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See all of our definitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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