E-vapour products is set to keep on rising with robust volume growth predicted for the forecast period, though the segment will face challenges. The fragmented landscape is likely to become consolidated as more independent importers achieving smaller profit margins will quit the market.
E-vapour products is expected to continue to see steady growth over the forecast period, rising from a relatively small base. The products are still new in Morocco and their consumption is limited to major cities such as Casablanca, Rabat and Marrakech.
E-vapour products sales will likely be threatened by the growing illicit trade and restrain its future growth. Since the introduction of e-vapour products, the government increased the tax only once in 2020, which entailed a massive drop in imports and encouraged illicit trade, either of imported products or products produced locally which do not comply with international standards and retail at half the price of quality imported brands.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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