As more experienced vapers seek out new products and equipment, consumer interest in higher-priced more sophisticated vaping systems is growing. The use of e-liquids is also on the rise, with industry players mentioning that the top-selling products tend to feature fruit and mentholated combinations.
Unlike other countries in the region, the heated tobacco sticks that accompany the Iqos system typically retail for the same price as a mid-priced brand of cigarettes or sometimes at a lower price. Given that the products are not much more expensive, this can assist consumers with migrating over to heated tobacco products and away from traditional cigarettes.
Given Philip Morris International’s (PMI) dominance in the heated tobacco category in Guatemala, no additional brands or challengers are expected to enter the space in the near to medium term. Building on the success of the Iqos system, PMI also maintains the Lil’ Solid device (with Fiit heated tobacco sticks), HEETS for the earlier Iqos generations of products, and now with the launch of Iluma with TEREA heated tobacco sticks, PMI is poised to continue dominating the category.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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