Sales of sun care products in Portugal are expected to increase in 2025 in current value terms, with continued growth projected over the forecast period. This positive outlook is being driven by heightened consumer awareness of the risks associated with UV exposure, particularly skin cancer and premature ageing, as well as a rise in outdoor activities.
Competition within sun care is expected to remain strong in the coming years, with both mass-market and premium brands vying for consumer spend. While private label is likely to become increasingly sophisticated and expand its presence, premium brands are anticipated to continue gaining share, particularly within the sun protection segment.
Innovation will continue to be a key driver in the highly competitive sun care market, with particular emphasis on the development of advanced formulations targeting specific skin concerns, such as melanoma. Beyond the introduction of new-generation UV filters, innovation is also expected in product formats, with increasing demand for convenient options such as travel-size sunscreens, sticks, roll-ons, and solutions presented in sustainable packaging.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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