Increasing temperatures will support sales of sun care over the forecast period. With summers, springs and even autumns getting hotter, consumers will have to be increasingly vigilant about the harmful effects of the sun on the skin.
Although Portuguese consumers are increasingly using face moisturisers and foundations with SPF included, the protection level of these products cannot be compared to sunscreens, which are not considered to be equally effective against sun damage. Normally, the SPF of these products only covers UVB.
Awareness surrounding sun care products' negative impact on the oceans and marine ecosystems has been rising. Therefore, when inflationary pressure on Portuguese purchasing power diminishes over the forecast period, products marketed as being better for the ocean, are set to gain market shares.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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