Sales of sun care are expected to rise over the forecast period, driven by growing consumer awareness of the harmful effects of sun damage and the increasing need for sun protection. This heightened awareness is anticipated to encourage more individuals to incorporate sun care products into their daily routines.
Growing consumer awareness of the necessity of sun care, combined with the demand for convenience, is encouraging consumers to seek beauty and personal care products that include SPF, such as skincare and colour cosmetics with built-in sun protection. The availability of such products is increasing competition with traditional sun care products, as busy consumers prefer to incorporate SPF into their existing skincare routines, rather than adding a separate sun protection product.
Georgian sun protection sales are forecasted to grow over the forecast period, bolstered by innovations in the market. There is also expected to be an increasing number of sun care products that offer additional benefits, such as anti-ageing properties and moisturisation, making them more attractive to consumers.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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