Pharmacies will continue to be the main distribution channel and will boost sales of sun care products, as the number of pharmacies continue to expand and competition heats up. As such, pharmacies will drive sales by offering generous promotions and discounts of up to 50%.
There will be healthy constant value growth over the forecast period. Consumers are increasingly aware of the dangers of over exposure to sunlight, thanks to strong public health messaging in recent years, and sun care in now considered an essential product.
Most sun protection products come in cream formats. However, sun care formats will expand over the forecast period, including offering sticks and sprays.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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