Sun care is forecast to slow significantly compared to the boom witnessed over the review period. This reflects the normalisation of post-pandemic travel and high household penetration of seasonal sun protection products.
The increased role of sun care in children’s wellness routines offers some growth potential to sun care players over the forecast period. Parents are investing earlier in high-protection, easy-to-apply products, like spray formats and stick applicators, with many teaching sun safety as part of daily habits.
Product innovation is expected to focus on lightweight, hybrid SPF products and sustainable packaging. Gel-cream textures, invisible finishes, and reef-safe ingredients will continue to expand.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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