Sales of sun protection will continue to be directly linked to warmer weather in the country, with consumers obtaining these goods during the summer seasons. Annually rising climates will be a key driver of growth for the product area, while ongoing tourism, boosted by the return of disposable incomes, will further drive sales.
A rising trend in skin care is seeing consumers migrate from mass to premium offerings, as they become more knowledgeable about product benefits and increasingly want the best quality for their facial skin. As such, over the forecast period, we expect to see this trend mirrored in sun care protection.
There will be an increasing blurring of lines between sun care and other beauty care products, such as facial make-up and skin care products, with these products habitually now containing high levels of sun protection. This could be challenging for volume sales of adult sun care if consumers believe that SPF in make-up or facial moisturiser is adequate to protect them from the sun.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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