The forecast period is expected to see increasing numbers of local consumers become more conscious and aware of the harmful effects of overexposure to the sun’s harmful UV rays. This is likely to spur sales growth in sun care, especially sun protection, with demand set to shift towards more expensive products, including those with a dermocosmetic positioning.
The strong growth seen in sales of sun care products with a dermocosmetic positioning that was seen during 2023 is expected to continue building during the forecast period, with dermocosmetic sun care brands set to generate far higher sales growth than standard alternatives. As mentioned above, Uruguayan consumers generally are becoming much more aware and better informed about the beauty and personal care products they use and their benefits and this is especially salient with regards to products applied directly to the skin.
During the forecast period, pharmacies is set to continue building on the strong performances it recorded in the retail distribution of sun care during the review period already. The key reason for the growth that is being seen in the channel is that the two leading chains of retail pharmacies in Uruguay, Farmashop and San Roque, are set to continue expanding their respective outlet networks throughout the country.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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