Sun care is expected to continue its positive trajectory in both retail volume and current value terms in Romania over the forecast period, and volume sales are expected to finally rise above the pre-pandemic level. Growth is expected across all categories, and for both the mass and premium segments.
The broader trend towards health and wellness is expected to bolster the growth of sun care in the forecast period. Consumers are increasingly mindful of maintaining healthy skin, and are willing to invest in products that offer protection against UV radiation and its harmful effects.
Budget-consciousness is expected to remain prevalent, which will ensure mass sun care continues to account for the majority of sales in both retail volume and current value terms in the forecast period. However, there is also expected to be growing demand for premium products which offer superior efficacy and indulgent experiences, with premium sun protection projected to see stronger growth than mass in the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!