Sun care is expected to continue its dynamic growth in both retail volume and current value terms in Romania over the forecast period. Growth is expected across all categories, and for both the mass and premium segments.
The seasonal shifts in weather caused by climate change are expected to result in longer and hotter summers, in the coming years. Consumer demand for sun protection will naturally rise in line with these weather changes.
Over the forecast period, it is expected that manufacturer innovations will bring forth new sun care formats and products with added benefits. Hawaiian Tropic has already launched its Mineral Protection Powder Brush, with the new brush format marking a contrast to the lotions and sprays available in the Romanian sun care category.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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