As in other beauty and personal care categories, fast growth in retail value (constant 2024 prices) sales in 2024 is set to lead to a dip in 2025, before sun care rebounds quickly with strong increases through the remainder of the forecast period. Turkish consumers are increasingly aware of the necessity of daily sun protection and the risks of not using sun care products.
Sun care in Turkey is increasingly embracing diverse formats beyond traditional lotions and creams. Shimmering or glowing sun care products, formulated with illuminating particles for an instant skin-enhancing effect, are gaining popularity, driven by the desire for a radiant look alongside sun protection.
More sun care manufacturers are expected to use natural oil ingredients, including coconut oil and jojoba oil. These are likely to pique the interest of millennials and Generation Z, who increasingly look for more natural sun protection products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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