Sun care is poised for steady growth over the forecast period, driven primarily by consumers' increasing awareness of the importance of protecting their skin from sun damage. While sun protection may experience a slight dip in the early forecast as demand normalises following the travel-driven recovery in 2022, strong growth is anticipated over 2023 and beyond.
Organisations and associations are expected to play a crucial role in supporting sun care by raising consumer awareness of the importance of sunscreen in maintaining skin health. For instance, in 2023, the Canadian Dermatology Association launched the "Look for the Logo" contest, aimed at helping consumers choose sunscreen, skin health, and make-up products endorsed by certified dermatologists.
The impact of climate change is anticipated to bolster growth in sun care over the forecast period, as periods of extreme heat become more frequent and severe. For instance, in 2023, Environment Canada issued heat warnings for multiple consecutive days in the city of Calgary, Alberta, prompting city emergency services to remind people to stay safe in the heat, including emphasising the importance of protecting the skin through measures such as sunscreen usage.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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