Sun care will experience positive growth rates over the forecast period, driven by Austrian consumers' desire to spend time outdoors and travel abroad. In addition, Austrian consumers are becoming increasingly aware of the importance of protecting their skin from the damage caused by the sun's UVA and UVB rays, which includes not only skin cancer but also premature skin ageing.
The number of speciality sunscreens, such as facial lotions, will increase over the forecast period in response to growing demand. These options tend to have higher average unit prices and are often sold as an add-on to regular sunscreen lotions and creams.
Private label sun care is already well established in Austria and its popularity extends beyond price-conscious consumers. Popular private label sun care lines include dm-Drogerie Markt's Sundance, Hofer's Ombia, Spar's Sunkiss, Lidl's Cien, and several others.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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