Sun care is expected to maintain a strong performance over the forecast period, supported by ongoing consumer awareness around the importance of sun protection. Demand will remain high for both adult and baby and child-specific sun protection, with consumers continuing to prioritise protection against harmful UV rays during summer months, ski holidays, and travel to sunny destinations.
Premium sun care is projected to record the most dynamic performance across the category over the forecast period. Premium sun protection is expected to be the key growth driver, while premium aftersun is also set to perform well, albeit from a lower base.
Innovation in sun care will increasingly focus on sustainability and skin-enhancing benefits. Clean labelling will be crucial, with consumers paying close attention to ingredients and seeking formulations that are both effective and environmentally safe.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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