Sun protection will remain the largest sun care category in Swedish over the forecast period with climate change creating growing concern over the threat posed by the sun’s UV rays. While the shift to higher SPF has largely plateaued, growth will likely be supported by ongoing demand for well-formulated, multifunctional products tailored to the specific needs of different consumers, such as those with sensitive, dry or ageing skin, or child-specific formulations.
Self-tanning is projected to see strong growth over the forecast period, driven by premiumisation, new textures, and products with added skin care benefits. Self-tanning products offering gradual results, drops, and mists are likely to grow in popularity, especially those that offer hydration, natural-looking tones, and a streak-free finish.
Innovation in Swedish sun care is becoming increasingly focused on skinification. As such, there are expected to be more launches that blur the line between UV protection and skin care, such as serums or facial mists with SPF, hydration, or age-defence properties.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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