Sunshine and education are key drivers of growth. A trend of increasingly warm summers, fuelled by global warming, is expected to boost demand for sun protection.
Innovation is poised to reshape sun protection and aftersun products. With high-factor SPF becoming increasingly saturated, the focus will shift towards incorporating skin care benefits.
Self-tanning is on the rise, driven by an improved image and advancements in product formulation. Concerns about unnatural tans, streaking, and difficult application are being addressed.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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