Sun care in the UK is expected to maintain growth in the forecast period, driven by an ongoing increase in usage occasions and increasing unit prices due to the premiumisation of ingredients and formulae. As experienced in the past few years, this growth is set to be supported by rising consumer awareness of skin health, in line with the direction of the broader health and wellness trend towards preventive activity.
Aside from sun protection products, the self-tanning category is also expected to see growth in the forecast period. This growth is set to be driven by the need of consumers in the UK for a balance between being safe in the sun and a cultural preference for having a tan.
A holistic approach to sun protection is poised to be a key driver of innovation in the UK sun care market over the forecast period. Emerging product formats and expanding usage cases are expected to elevate category value, with an increased focus on areas such as scalp protection, high-SPF stick applications, and SPF products designed for re-application over make-up.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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