Sales of sun care are highly dependent on the weather in Lithuania, with the bulk of consumers using sun care on hot days rather than a daily product. Summers getting warmer and longer will encourage sales of sun care protection across the forecast period.
Although the market share of mass sun care is the greatest, it is expected to lower as demand for premium and derma sun care increases noticeably over the forecast period. The premiumisation trend is most visible in skin care, and sun care is increasingly treated as a skin care product by many consumers.
Consumers in Lithuania often take holidays in warmer climates. With premiumisation taking place, consumers will increasingly prefer to purchase trusted brands at home, instead of taking a risk and buying unfamiliar goods in their chosen holiday destination.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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