Sun care is set to record steady growth rates over the forecast period, supported by the official end of the pandemic in 2023. Italian consumers are spending more time outdoors, both for holidays and as they have a more active social and sporty lifestyle.
With rising consumer awareness of skin health and the importance of protecting facial skin from the sun, it is expected that there will be a growing number of consumers in Italy who will be open to using sun protection not only during the peak summer months, but also throughout the rest of the year. Italians have also grown more accustomed to the relevance of SPF in the products they use thanks to brands which have been increasingly including sun protection ingredients and related claims in their products – mainly face moisturisers and foundations.
Sun care products are increasingly adopting an eco-friendly positioning, focusing on sustainable packaging and formulations. This involves excluding ingredients deemed less safe for consumers, such as parabens and alcohol, as well as those harmful to the ecosystem, including octinoxate and oxybenzone.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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