Sun care is set to see steady growth in value terms (at constant 2024 prices) over the forecast period thanks to increasing awareness about the importance of using sun protection, and not just during the summer. Brands are working to increase sales to as steady a level as possible throughout the year by promoting the use of sun protection products as an integral part of their daily skin care routines.
Forecasts of increasingly warmer temperatures and the steady growth of tourism in Italy should contribute to an increase in demand for sun care products not only during the summer but also in other seasons. This trend will be further reinforced by increasing consumer awareness of the risks associated with UV exposure and the search for products that offer effective and long-lasting protection.
There is a growing focus on the development and supply of products made from natural ingredients, with sustainable packaging and zero impact on marine life. This focus, initially concentrated among independent brands, is increasingly gaining ground among the category leaders.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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