The growing awareness about the harmful effects of UV rays will continue to drive sun care growth over the forecast period. As people adjust to new norms, outdoor activities and sun-related leisure pursuits are likely to persist, driving the demand for effective sun care solutions.
Mass aftersun, which was a product that many consumers economised on with the outbreak of the war and its associated restricted travelling and mass emigration, is expected to be the most dynamic sun care category over the forecast period as consumers pay more attention to looking after their skin after sun bathing.
While baby and child-specific sun care will be recording positive growth over the forecast period, the former leading brand Biokon is expected to continue to struggle as it looks to operate in a country on a wartime footing. Biokon's share will likely continue to be taken by La Roche-Posay and Weleda.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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