Sun care will continue to register healthy constant value growth over the forecast period, Climate change is leading to longer and hotter summer, and this will support growth. In addition, increasing understanding of the dangers of sunlight will see some consumers looking to wear sun protection all year round.
There will an increasing blurring of lines between sun care and other beauty care products, such as facial make-up and other skin care products, with these products habitually now containing high levels of sun protection. This could in particular dampen volume sales of adult sun care.
There will continue to be innovations in sun care in terms of effectiveness, formats and packaging. For instance, Carroten recently launched a roll-on with SFP 50 for babies and children.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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