Sun care is expected to register healthy growth over the forecast period, driven by growing consumer awareness, habitual daily use, and continued health education campaigns around UV-related skin risks. An increasing population, ongoing urbanisation, and the growth of modern retailing resulting in more consumers gaining access to a wider range of sun care products will also support future growth.
Aftersun products, including soothing aloe gels and skin recovery lotions, present an emerging growth opportunity, especially when positioned as essential items for beach trips, outdoor sports, and other summer activities. Despite their potential, aftersun products lack widespread consumer awareness, therefore targeted education and marketing is needed to fuel demand.
Innovation opportunities in the sun care market lie in expanding lightweight, sweat-resistant, non-comedogenic SPF formats, such as mists, sticks, and matte finish gels, that suit Pakistan’s humid climate. There is also potential for tinted sun protection products catering to local skin tones, and SPF-integrated daily moisturisers designed for combination and oily skin types.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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