Sun care in Ireland will see further strong current value growth in the forecast period, driven by a shift in consumer behaviour toward preventative skin health and lifestyle integration. As more Irish consumers adopt daily facial SPF, and product formats become easier to use and reapply, demand will broaden beyond seasonal travel.
The most important change in consumer behaviour impacting sun care sales over the forecast period will be the shift toward year-round SPF use as part of daily skincare routines. Irish consumers - especially younger demographics - are moving away from viewing sun protection as a seasonal or holiday-only product.
Future innovation in sun care will be centred around multi-benefit SPF formats, sustainability and user-friendly applications. As such, players will increase investment in waterless or reef-safe formulas, biodegradable packaging and hybrid SPF-skincare products that address concerns like pigmentation or fine lines.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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