The health benefits associated with sports and physical activity will continue to drive sales of sportswear in the upcoming period. The country has been witnessing a surge in sports participation in events such as marathons, cycling, as well as family fitness activities in parks and streets on the weekends.
The increasing preference for more casual and comfortable clothes and shoes among Moroccans will remain a major driver of demand in sportswear over the forecast period. Sports-inspired apparel and sports-inspired footwear are set to profit from the growing appeal of athleisure and streetwear styles among younger consumers.
In Morocco, sustainability is set to become a key consideration in sportswear, with brands expected to collaborate with experts in sustainable materials to create eco-friendly collections. While there are various sustainable options in place for apparel and footwear overall, such as second-hand marketplaces and in-store spaces for clothing repairs, these are not common in sportswear.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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