Over the forecast period, sales of sportswear in Italy are expected to post a small decline in value terms (at constant 2024 prices) across most categories. While the economy is projected to show signs of improvement many Italians will likely remain cautious before making unnecessary purchases.
One notable aspect which is expected to grow in importance within the forecast period is the rise of artificial intelligence (AI) in the sportswear industry. New applications are expected to emerge over the forecast period with AI offering a wide range of opportunities in terms of product design and development.
Major sporting events are expected to continue having a significant impact on store traffic and sales of sportswear, as seen in the case of the Paris Olympics in July 2024. Over the forecast period, despite the economic challenges facing many Italians, consumers are still expected to prioritise the purchase of sportswear, confirming the enduring appeal of the category and its potential for success.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sportswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!