Sportswear is still seen to have strong growth potential in Thailand, fuelled both by a growing interest in health and wellness and by the athleisure trend. As such, over the forecast period, sportswear is projected to see strong growth.
As consumers return to shopping in physical stores, more brands are exploring the opportunities offered by concept stores which can help build brand loyalty and engagement, as well as pushing sales. For example, Puma launched its first concept store at Megabangna in 2023 as part of its ‘one stop shopping’ athletic and lifestyle concept.
Advanced innovation is likely to remain a key selling point in sportswear, especially performance products, with consumers often looking for products that can help them to achieve better results and which can provide more comfort and support. Nonetheless, sportswear brands are also focused on sustainability, which is having a growing influence across apparel and footwear.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sportswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!