Over the early part of the forecast period, the local economy is expected to continue struggling. In July 2023, the International Monetary Fund (IMF) reduced its 2023 economic growth outlook for South Korea to 1.
adidas Korea is expected to strengthen its D2C (direct-to-consumer) strategy in South Korea, in line with the brand’s global strategic direction, which may allow the player to offer greater competition to sportswear leader, Nike Sports Korea. D2C is a key area where Nike has been able to widen its sales gap with adidas in South Korea.
The “healthy pleasure” trend means that local consumers are discovering pleasure in health management. Consumers’ perception of health management is changing from “restrictions from guilty pleasures” to “identifying fun factors in the wellness journey”.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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