The integration of technical outerwear into everyday fashion is experiencing a notable upswing, and this trend is poised to have a positive impact on outdoor apparel in the UK. Technical outerwear, traditionally associated with outdoor activities and extreme weather conditions, is finding a new role as a versatile and stylish component of daily wardrobes.
Brands are strategically diversifying their product mix by tapping into the thriving sportswear space and embracing the concept of marketplace selling. In the UK, Marks & Spencer has notably entered this arena with its SportsEdit, a dedicated section that showcases a curated selection of sportswear and activewear.
A burgeoning interest in children's sportswear is becoming increasingly prominent, indicating a notable shift in consumer preferences. This growing trend is propelled by a combination of factors, including heightened awareness of the importance of an active lifestyle for children's wellbeing, the influence of social media showcasing stylish childrenswear, and the broader acceptance of athleisure as a mainstream fashion choice.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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