Sportswear in the UK is expected to offer further growth prospects across the forecast period, as the category continues to outpace overall apparel and footwear. Key to leveraging growth prospects is further tailoring selling and marketing strategies to Generation Z.
Although sportswear is expected to continue performing above overall apparel and footwear, and is currently not a category that is as heavily impacted by shifting consumption habits in the wake of the current economic landscape, there are opportunities for shifting preferences that could influence future sales growth. If performance features and technology are not harnessed, trading down by some consumers can potentially impact the growth of some sportswear brands over the forecast period.
Forthcoming sustainability legislation in the UK and across the EU will impact how sportswear players operate in the local market. A key focus for sportswear brands when aligning with upcoming regulations will be a renewed look at the supply chain and textile developments, especially given the synthetic fibres present in many of these products.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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