Sportswear in the US is expected to return to its pre-pandemic growth trajectory over the forecast period, with a projected CAGR of 5% in retail current value terms. It will continue to outperform non-sportswear, driven by the rise of the athleisure trend, and consumers’ increasing focus on health, wellness, and comfort.
Interest in women’s sports and sportswear has increased in recent years, fuelled by advocacy for gender equality and the recognition of female athletes. High-profile events such as the FIFA Women’s World Cup and WNBA (Women’s National Basketball Association) games have significantly increased viewership in the US, bolstered by expanded media coverage and social media visibility.
Sustainability has become a pivotal topic in sportswear in the US, driven by consumers’ increasing awareness of environmental and social issues, alongside ongoing efforts to strengthen related regulations. Despite recent economic uncertainties and rising inflation, which have temporarily affected consumers’ interest in sustainable attributes, major players in sportswear remain committed to sustainability.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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