The recovery of the Danish economy will support the development of sportswear in the upcoming period. Improved levels of consumer confidence should boost demand and nurture volume and value sales, with incremental growth expected in the years ahead.
Work attire in Denmark will continue to see a shift towards less formal styles. This will benefit sports-inspired apparel and footwear over the forecast period, as working consumers combine elements of sports-inspired wear with traditional work wear.
The online sportswear landscape is already highly competitive in Denmark and this competition is expected to intensify further over the forecast period. Major sportswear retailers, such as Sportmaster, Intersport and Sport24, will place a heavy focus on improving their online presence and service, in order to compete against one another and major e-commerce players like Zalando.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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