The sportswear industry is evolving beyond its traditional focus on athletes and fitness enthusiasts, becoming a symbol of healthy lifestyles and personal wellbeing. With a growing emphasis on comfort and style, sportswear has gained popularity as a versatile choice for everyday wear.
D2C strategies are increasingly shaping the sportswear industry by enabling brands to reduce costs and invest in production and customer experience. Some brands may transition exclusively to online retail, benefiting from lower operational expenses.
Decathlon has announced an ambitious sustainability agenda in the Czech Republic, focusing on circular economy initiatives through 2026. Key projects include Second Life, which prioritises reparability; Bez Obalu, which reduces packaging; BuyBack, a programme for reselling used items; and Rent, which promotes equipment rental.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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