According to the RIVM, the Dutch National Institute for Public Health and the Environment, 56% of Dutch people practised sports on a weekly basis in 2023, up from 53% in 2022. This figure is set to rise in the upcoming period as public campaigns promote the health benefits of active lifestyles and sport.
Sportswear will be a key strategic focus for both manufacturers and retailers in the forecast period in line with healthier and active lifestyles. The growing desire for apparel that delivers comfort and the evolving casualwear trend in the Netherlands will also raise the profile of sportswear.
The distribution of sportswear will become more skewed to retail e-commerce in the short-term. The Dutch are always looking for a good balance between price and quality and thus willing to search for and compare discounts and deals.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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