Sportwear will continue to see healthy growth in constant value terms (2023 prices) during the five years to 2028 although the rate of expansion is expected to decline slightly as the forecast period progresses. This will be driven to a large extent, by the increasing adoption of active, healthy lifestyles, including participation in sporting activities.
Physical stores will continue as most prominent distribution channel for sportswear over the forecast period, as sportswear retailers push ahead their programmes of expansion. Adidas, for example, opened its first Home of Sport concept store in Malaysia in September 2023.
During the forecast period, sustainability will continue to be a key focus within sportwear, as manufacturers respond to a growing consumer demand, particularly amongst the younger generation, for more environmentally-friendly products. Many sportswear brands are expected to use recycled or recyclable materials in their manufacturing processes, and to incorporate this message into their marketing.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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