Sportswear brands that cultivate a sense of community through fitness and wellness events can significantly enhance customer loyalty. These events foster meaningful connections, transforming customers into brand advocates while promoting an active lifestyle.
International sportswear brands are increasingly establishing their presence in the United Arab Emirates, with Alo Yoga, a US-based fashion and lifestyle brand, opening its flagship store in Dubai Mall in 2024. The expansive store with 833 sq m of selling space features an in-store coffee bar and a dedicated yoga terrace, fostering a wellness community among its customers.
Swimwear, both for men and women, is projected to experience further growth over the forecast period, driven by record levels of travel and tourism. This trend is not solely due to the influx of visitors to the United Arab Emirates; residents are also expected to allocate a larger portion of their budgets to holidays, further boosting demand for swimwear.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsThis report originates from Passport, our Sportswear research and analysis database.
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